Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, companies & organizations can truly engage their audience and attract a new customers.

Study after study shows that word-of mouth marketing is effective. When employees, customers, family & friends share their experiences, like, or share posts on social media, their social connections are more likely to see their content, leave a comment, and trust a company or organization greater.

Amid the pandemic, social media became even more important for any and all companies & organizations.